Do you statement a enormously ... fact practically the Greek ... It is this: the unventilated roof is ... by numerous pillars. Without those pillars, the roof would ... My personal mentor and frien
Do you pronouncement a utterly important fact about the Greek
Parthenon? It is this: the oppressive roof is supported by
numerous pillars. Without those pillars, the roof would
collapse. My personal mentor and friend Jay Abraham calls
this The Parthenon Principle.
The Parthenon Principle, helpfully explained, is this: Have
multiple pillars generate revenue rather than one or two.
Your matter could collapse if it's unaided supported by one
or two allowance streams. Too many business owners gamble
everything upon a single revenue source. They often get
attached to one type of publicity - and overlook the fact
that there are at least a dozen pension streams they could
access!
What may not seem obvious is this: the more "pillars" you
have, the larger and heavier the roof that you can support.
The more income-generating methods you have, the larger
revenue roof you will have. Here I'll continue to right to use your
eyes to what the possibilities are, and what opportunities
you might be missing
In the previous article, I introduced you to 13 oscillate
pillars your online situation could use to generate
additional revenue streams. In this article I am oing to
introduce you to twelve (12) new pillars your online
business can use to generate revenue.
As you go through these "pillars" think of the ways that you
can apply them for your business. attain NOT, at first glance,
discard them and tell they don't apply to you. Think instead
of the possibilities in how they COULD apply to you.
USP
Most websites attempt to be many things to every people. That's a
mistake. otherwise produce a USP (unique selling proposition)
that conveniently defines who you are, what you uniquely do, and
why your website is the site of complementary to visit. Your
website should convey this USP throughout, stressing the
benefit of play a role matter next you. Don't be feeble in
your approach; be understandable and sell. Hard. handily
convince site visitors of the facilitate you can have enough money them and
do suitably by staying within a product or encourage niche. Less
confusing, innovative margins. Learn precisely how to create a
USP at Jay Abraham's site: www.abraham.com/articles
Reciprocal links
Surf the web and locate out of the ordinary sites to yours; send the
webmaster an email motto (a) you visited the website, (b)
complementing them on one or two specific things approximately the
site you liked, (c) and demand a reciprocal connect to your
website. save a page on your site where you put friends to
other sites, however make positive that your visitors don't hit
that page too soon in their visit to your website, leaving behind
your website too soon!
Newsgroups
Dejanews [www.dejanews.com] is the primary website onramp to
over 45,000 freshening groups. Now, don't acquire the idea that
once you find a outing group, you can begin aggressively
marketing your services. That's considered SPAM and will
make you look really bad. Instead, participate in freshening
groups relevant to your industry and customer demographics,
adding to the a breath of fresh air in compliant ways, and let the
"signature" at the stop of your messages realize your promotion
for you. People will gradually get to know and trust you,
visit your site, and complete issue when you
IRC
IRC stands for Internet Relay Chat. IRC is a form of chat upon
the Internet where you can enter channels (rooms) and have
real-time discussions based on the topic that the channel
generally discusses. You can as well as create your own channels
and sustain text-based conferences subsequently Internet users every beyond
the world. Use the thesame policy not quite IRC as you use for
Newsgroups; be accepting but not overly obsessed later pitching
your products. over time, other channel members will come to
recognize your feat and inquire privately not quite your
business. see www.IRC.net for a more detailed relation of
how IRC works and how to acquire in.
Awards
Once your site is completed, you've gotten rid of the below
Construction signs, and the website runs fast, later its time
to find applying for awards. Most rave review sites
automatically subscribe entrants into an ezine. Winners are
not only announced at the website, and you are informed by
email, but are then announced in its ezine behind a link to
your site. Larger rave review sites send press releases to a wider
audience. find these great compliment programs: Award-It
[www.award-it.com]and honor Sites [www.awardsites.com] and
of course, our own program: www.genesislogic.com/awards.asp
Join parallel affiliate programs
As you surf the web discovering whom your allies and
competitors may be, be clear to ally your website like like-
minded websites and connect their affiliate program. Why?
Because you can select products that you can provide your
target audience, earn child maintenance upon the sale of those products,
and get supplementary value by aligning yourself subsequently expert
products which your website visitors will appreciate. next
check out www.associateprograms.com and www.associate-it.com
Give something away for free
When you can come up with the money for something to visitors upon your site for
free all of a hasty concentration perks up; the word forgive is
irresistible. create definite that your offering is joined to
your facilities therefore that the visitors you attract will be good
prospects for your business. Example: 3Com offers system
administrators a pardon networking facilitate analysis
CD/calculator to compute the cost of designing a network.
What does 3Com sell? You guessed it: network cards and
network devices.
Join a webring
A Web showground is a organization of aligned sites as soon as same subject
matter. A visitor to one site in the auditorium can quickly access
the burning of the sites in the ring. The largest collection of
web rings today is the www.webring.com, managed by Yahoo!,
which not lonely allows you to connect web rings, but furthermore create
them. Visit their website and look if there is a acquiesce in
your topic. If so, join, and member your site to the ring,
thereby driving other targeted traffic to your site.
Share your content
If you sell knowledge-based services, regard as being writing tips,
lessons, hints, secrets, or anything that would put up to a
particular charity of people. next give in the content
regularly by emailing your light undertaking to webmasters and
ezine editors who pronounce amalgamated material. create determined (a)
you insist your byline be published, and (b) you be notified
by email bearing in mind it was published. At the similar time, solicit
content from webmasters and authors within your industry and
publish these on your website. pretend this will construct a
resource library your visitors will appreciate and that in
turn, will build brand awareness and profit.
Log files
Log files from your web host will provide you: visitor session
statistics, resources accessed, paths through site, top exit
pages, most requested pages, visitor demographics by additional vs.
returning, referring URLs, search engines referrals, and
more. The key to generating revenue is to use the logs and
proactively control your traffic to manufacture progressive environment
results. remember this keyword: MWR (most-wanted-response).
How can you enlarged attend to traffic through your site, based
on where visitors are now going to, to improved acquire them to
the salutation you desire? Figure that out, construct it, and
watch your responses soar.
Good design
I more or less hope this was obvious but sadly it's not.
Bad design prevails in a no question large artifice still, and
surprisingly, upon sites that are designed to give support to the public
and generate revenue. By fine design I mean, create your site
(a) easy to navigate, (b) simple to search within, and (c)
logical in the neighboring steps a visitor should take. Put your
company name, address, phone number, and general email
address upon all page so that customers don't have to hunt
for your read info, no situation what page they came into
your website by. Customers will appreciate the ease of use
and sociability of your website.
Customer service
Golden rule: pull off unto others as you would have them attain unto
you. Treat your customers right and give them a explanation to
come urge on and frequent you following their purchases. Promptly
answer emails and voicemail messages. Companies that treat
customers past respect, and not just as a commodity, will
stand out in this day and age of needy service. Either most
companies today are providing no service, or just satisfactory
service to get by. Don't attain it. Invest in encouragement and
treating your customers right and you will stand out and be
rewarded.
Article Tags: Generate Revenue, create Sure, rave review Sites
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